Social media marketing led by Conquest Capital Ltd
This goes beyond just posting updates to your company’s social media profiles. It involves engaging with your audience and looking for new opportunities to increase reach and visibility.
Social media has also helped businesses connect with existing customers while introducing new consumers to their products and services.
Social Media Marketing, can it benefit your business?
If used wisely, social media can be a powerful business tool. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great.
- Recruitment. Some organizations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people.
- Attracting customers. Social media can be a good way of attracting new customers. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.
- Brand development. Using social media allows your customers to connect and interact with your business on a more personal level. Social media might be an opportunity to further develop your brand and give your business a voice.
- Networking. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-of-mouth referrals.
- Better customer satisfaction. Social media is a networking and communication platform. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message.
- Higher conversion rates. With increased visibility, your business gains more opportunities for conversion. Every blog post or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor.
Strategy for social media marketing
How should you fill out your social media profiles? What should your tone and voice be like? What posts type should you use?
- Target audience. Understanding your target audience will help you more easily answer the following questions on what, where, and when you are going to share.
- What are you going to share? When you see this question, you might be thinking about the types of content to share. For example, do you want to share videos or images?
- Where are you going to share? Determine where you are going to share your content. In other words, which social media platforms does your brand want to be on? Being on fewer platforms gives you a better focus and more time to create better content.
- When are you going to share? Before deciding exactly which time of the day and days of the week you want to post, consider the behaviours of your target audience.
Conclusion
It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! The sooner you start, the sooner you’ll see growth in your business. At Conquest Capital, we have a team that specializes in social media marketing. If you have any questions give us a call on 0722 961707 or visit our website for more information.
