Designing Websites with SEO – Conquest Capital
If you’re running an online business, you’re not alone. Millions of other online entrepreneurs are out there trying to earn a living. To stay ahead of the competition, you need to get educated about search engine optimization (SEO) and social media. You also need to know how to design your site to be as conversion-friendly as possible. If terms like “SEO” and “conversion rate” throw you off, take heart: It’s easy to get on track. You could also enlist the help of a digital agency, such as Conquest Capital.
Keep it Simple
Drawing visitors to your site is just the first step in the online sales process. After all, they can just as easily click themselves away from your website. That’s a lot less likely to happen when your site has a clean, stylish design. In keeping with the theme of simplicity, you shouldn’t ask too much of your visitors. If they have to jump through a bunch of hoops just to get to the shopping cart, you are doing it wrong. The simpler and less cluttered your site is, the more likely someone is to stay and explore; the easier you make that visit, the more likely they are to become customers.
Entice Visitors to Click
The language that you use in your site has a profound effect on how visitors react. Within seconds of landing on your page, visitors need to be enticed into clicking their mouse buttons. Those clicks represent legitimate interest that can be used to gauge the success or failure of your site’s design. You can encourage clicks by using terms like “sign up now,” “learn more here” and “send a comment.” Those words are action-oriented and will spur visitors to click the associated link; from there, it’s much easier to turn them into customers.
Include Calls to Action
Calls to action are absolutely crucial when it comes to generating online sales. Visitors want to be told what to do; they don’t want to be left in the dark. If your site leaves them scratching their heads, they won’t understand the point. In that case, they will leave without buying anything. The content on your site should always be rounded out by clear calls to action. After explaining a product or service, include something like “click here to place your order now” or “learn more about this service here.” Links within the calls to action will lead people to the next step in the process, which should be simple and streamlined.
Prioritize Keywords
Keywords are at the heart of any successful SEO campaign. Once you’ve selected a great batch of keywords and key phrases, make sure to use them properly. Don’t stuff your content too full of keywords, because that will get you in trouble with the major search engines. Instead, use your keywords as naturally and relevantly as you can throughout the content on your site. Don’t forget to use keywords and key phrases in your anchor text, which is the text that makes up a hyperlink. Sprinkle keywords into titles and headers, too, to keep your site well organized and easy to scan.
Review
Social media has dramatically transformed the process of marketing online. If you’re not already plugged into popular sites like Instagram and Facebook, it’s time you got on board. It’s simple enough to add social media buttons to your website; similarly, you should link back to your site from all of your social media profiles. Designing websites with SEO in mind makes it easy for clients to find you. There’s no question about it: Running a successful online business takes a whole lot of work.
By being familiar with basic concepts like conversion rates, calls to action and social media, though, you can increase your odds of achieving phenomenal success by a considerable degree. There is no finish line when it comes to running an online business; with top-notch SEO best practices, you can stay ahead of the competition. Companies like Conquest Capital can help you achieve that by monitoring your reach and constantly updating your site with relevant content. We help you in designing websites with SEO to help clients find you.
