Top Social Media Strategies
Social Media Marketing is like an examination that will surprise you with some “out of syllabus” questions.
In social media, there is no fixed “syllabus”, but it is essential to keep yourself abreast with the latest changes and the ever-evolving social platforms.
Any proficient digital agency will not let you fill your ‘feed’ for the sake of ‘posting’ and help you in catching up with the dynamic trend of social media strategies.
1. Set An Apt And Realistic Goal
Before a digital media agency chooses a social media strategy for a brand, business, or your personal account, it is important to define the objective of investing time and effort in the social media channels. Different brands want to achieve different goals and require different strategies, different channels and platforms, communication, content and so on. It’s not “one show fits all”!
So, the first action towards developing your social media strategy shall be to set the expectations you have with your social media activities. . Because no relations ever work well without setting the right expectations.
For a better realization of your social media strategy, it’s advisable to break your goals into parts with a checkbox in front of it. Following are some examples::
Increase Your Brand Awareness
Focus more on your brand identity and see how you can add value to it by usurping social media as a platform.
Grow Your Target Audience
Increasing your fan base will increase the audience that has been acquainted with your product. Engaging content, exciting giveaways and running followers campaigns will come in handy to increase your target audience.
Promote User-Generated Content
With the evolving social media setting, user-generated content has taken charge of many brands. Consider if your brand can incorporate UGC as its model and reap the benefits of this goal.
2. Peep Deep In Your Competitors Feed
One social media trend that will never go off trend is following what your competitors are doing. An in-depth analysis of what they are posting, what is working for them, how they are executing a specific campaign or idea, and how they are featuring their product posts can help you choose your own social media strategy based on what will work for you.
3. Mix-n-match Feeds To Engage Your Users
Even if you are a hardcore retailer, that does not mean that you will bombard your social feed with product-centric posts only. One needs to keep the brand feed interesting from a user’s point of view.
Content that is light at heart, that arouses inquisitiveness in your target audience, that keeps your audience engaged or user-generated content! Select the one that will portray your brand aspects clearly and go for it.
The parallel mix-n-match methodology shall be using a curated combination of rich creatives, real-time images, image-based videos, motion videos or simply, the textual content.
You can of course analyze and change your strategy if it doesn’t work for you.
4. A Hawk-eye On Your Social Media Performance
Referring to the aforementioned point, let us talk a little about why analyzing your social media periodically is important. To establish the combination of content that works well for you and which one should be dropped off from your social presence, do keep a keen eye on the statistics like organic reach, engagement of each of your social media platforms.
It is highly recommended to compare the KPIs of all of your social media platforms with the ones owned by the competitors’ brands.
5. Timing Is Everything
Do you know which are the time slots when your posts perform the best? You will be surprised to know that it is an important metric when it comes to social media. For this, you can prepare a calendar with weekly marking and time slot divisions. Mark the performing hours and eureka! You found the shooting hours.
The above-mentioned points might not sort your social media marketing strategy completely. However, it is a good start and a good start takes you to the best of the journeys.
