What are the Principles of Graphic Design? Conquest Capital
As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities. Utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds.
Principles you should know
- Repetition is an important design basic because it helps strengthen the overall look of the design. It also ties together different elements to help them remain organized and more consistent. Consistency and repetition is especially important in branding because you want your particular look to be instantly recognizable.
- Color is a significant part of design and should be considered carefully each time you start a new design. Colors are largely responsible for dictating the mood of a design each color has something a little different to say.
- The parts of your design you choose to leave blank are just as important as the ones you’re filling with colors, text and images. Negative space creates shape and can help highlight the most important pieces of information in your design. Never underestimate the power of simplicity.
- Balance gives a design its form and stability and helps to distribute the elements evenly throughout your design. This even spacing will offer an appearance that is professional and attractive instead of being jumbled and messy.
- Contrast is an important principle of design because it lets you draw out the most important elements of a design and add emphasis.It helps guide the viewer’s eyes to the most important parts of your design and organize the information in an easily digestible manner.
- When you have multiple elements in a design, you want to make sure you’re giving extra weight visually to your most important message. Utilizing this principle in your design starts with your message first and the goals of your design. Figure out what the most important piece of info is first.
Bottom line
Badly designed graphics can be very expensive. If you go for a cheap design, you might get a lackluster product that is not ready for print. If the design is not ready for print, you might end up spending more money on a new design. Additionally, a competent graphic designer will create a design that is not too expensive to produce. You do not want to spend a significant portion of your budget on a bad design.
Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilizing an appropriate design can improve every aspect of your business. Conquest Capital is arguably one of Kenya’s best graphic designers. With a professional code of ethics, we have an office located in Kim’s Court, Theta Lane where you can walk in any time and check the progress of your website. Get in touch
