What the Best Mobile Apps Developers should look out for
Living in an era where most businesses prefer to operate online, it comes as no shock that most of these businesses are also trying to lure their customers to migrate and join them in their online platforms as well – this is to maintain, if not increase their profits and most importantly to keep their consumers. The fight and competition to maintain the retail dollar grows fierce with each passing day.
A key and instrumental tool that businesses are resorting to keep them going is “mobile apps”. – a technique that has proved effective and efficient in expanding the online market and increasing profits visibility of brands just to mention but a few.
According to a recent Mobile e-commerce statistic, the following deductions with regards to mobile apps were made:
• 90% of our time on smartphones is spent on mobile apps
• 78% of online orders are done through mobile apps.
• 40% of the online users often resort to the competitor after a bad mobile app experience and finally
• 84% of online customers STILL experience difficulties in maneuvering mobile apps.
Implicitly, one would ask, exactly what should a mobile app developer look out for to ensure and guarantee the best possible mobile app?
A good mobile app should first and foremost have a great user interface and display.
“A good first impression can work wonders.” – J.K Rowling
Often times, first impressions can make or break a business. In the case of mobile apps, first impressions determine a consumers’ decision to keep or uninstall an app. A good first impression in an app will run from its design, the buttons, the text, the combination of colors, arrangement and display of features, just to mention a few.
The best mobile apps are intuitive – they meet the user’s need, solve their problem and add value. They also give their users an explicit and distinct path for easier maneuvering.
To also quote Natalie Massenet: ‘Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.’
The best mobile apps are fast loading and perform greatly.
With the number of people using mobile apps sky-rocketing, most users very easily disregard slow apps. A psychology study sampled among online users indicates that most online users don’t tolerate an app that loads for more than 3 seconds.
Besides slowness, users also take into account data and battery usage. An app that overly consumes data or drains battery is easily puts off a user.
The best mobile apps allow user feedback
User feedback allows you to adjust the app so as to accurately fit the users’ needs. In addition, allowing the app users to pose their feedback conveys to them that you value their opinion.
A lot can be said about the perfect mobile app. At Conquest Capital, we take into account these and much more in ensuring that we design excellent mobile apps that will suit, captivate and meet your customers’ needs.
